Email marketing is one of the most important tools for your brand or business. So when I started a blog and a newsletter for my planner and self-care brand, I knew that I had to choose the right platform for me! I started using Flodesk for my email marketing after I switched my website platform from Squarespace to WordPress. Here’s why I recently switched from Flodesk to ConvertKit.
From Email Campaigns to Flodesk
In true new blogger fashion, I’ve used several email marketing tools, including Email Campaigns from Squarespace. Email Campaigns was an easy feature to use (just like Squarespace), but I didn’t love the templates. I wanted to use a platform that would add fun and flare to my newsletters! So when I switched from Squarespace to WordPress (which I will definitely share one day), I jumped at the opportunity to use Flodesk.
If you’re on Squarespace and use Email Campaigns, don’t fret! I used Email Campaigns for three months. My subscribers list grew from 0 to about 110. So if you’re using Squarespace, Email Campaigns can help your brand or business! Plus, I found it useful to have my website and my newsletter services on one platform. Email Campaigns may be a great place to start building your subscribers list.
Why I switched from Flodesk to ConvertKit
I loved using Flodesk! Flodesk has several templates you can use as a starting point (which is good if you’re newer to email marketing). The templates are customizable; so you can change the colors and font to match your brand. The platform gives you the ability to separate subscribers into segments so you can better serve your subscribers and their interests.
I still felt as though I had to switch my email platform. Here’s why:
Open Rate Percentage/Deliverability
I had about 110 subscribers when I switched from Email Campaigns to Flodesk.
I reviewed my insights and analytics after a few email blasts to subscribers. The average open rate percentage for the email blasts was well under 50%. Although I couldn’t remember the open rate percentage under Squarespace’s Email Campaigns (a true failure on my part), less than 50% of my subscribers opening my emails felt low. I didn’t change any email marketing strategies, so it’s possible that the problem was a deliverability issue. So like any blogger and critical thinker, I started researching email deliverability and how to increase the open rate percentage for email marketing.
I’ve read mixed reviews about the deliverability of Flodesk emails. (Read this article for more information.)I can only speak from my personal experience: my open rate percentage is over 75% now that I’m using less graphics in my email in favor of plain-text with ConvertKit. I love the beautiful templates Flodesk offers but my plain-text ConvertKit emails perform better!
Another reason I switched to ConvertKit from Flodesk is the ability to conduct A/B testing on my emails. A/B testing (with respect to emails) allows you to send multiple versions of the same email to different subscribers. I used this feature in ConvertKit to test different techniques and wording in the subject line of my emails. After testing both versions of the email with a portion of my subscribers, ConvertKit sent the more successful version (i.e., the highest open rate) to the remaining portion of my subscribers.
The last time I used Flodesk (early October 2020), Flodesk didn’t have an A/B testing feature.
Tags and Segments
The tags and segments feature is one of my favorites! Flodesk has a segments feature, so I was not surprised when I switched to ConvertKit and saw a similar feature. However, ConvertKit allows me to tag and flag subscribers who meet certain conditions.
Here’s how I used the tag feature: I recently sent an email out to people who subscribe to my self-care and planner brand blog. In this email, I included links to some of my recent blog posts about social media marketing. ConvertKit allowed me to create a tag list called “Social Media Marketing Interest” for those subscribers who clicked the links to read the social media marketing posts.
Should I Switch?
If you have a well-established subscribers list and open rate percentage, Flodesk could be a great option for you! Your subscribers’ email platforms are probably used to receiving emails from you and may be less likely to mark your emails as spam or promotions. But if you are new to email marketing and want to build your subscribers list, then ConvertKit may be a better option so your emails can avoid the “Promotions” folder. But beware: ConvertKit is less template-friendly and will require more work to use its segments, tags, and other features.
So, what email marketing platform do you use? Are you thinking about making a switch in the near future?