Welcome to Part 2 of Best Practices for Pinterest! So you’ve completed all the steps from Part 1. (Read Part 1 here first!) So what’s next? Now it’s time to post your content to Pinterest. Here are a few best practices to keep in mind when you are posting content on Pinterest:
1) Use a Technique When Posting and Scheduling Content
Listen, now is not the time to abandon technique and methods! I recommend batch creating content for Pinterest. I recommend the same for uploading this content to Pinterest. The best process for me is to upload content to Tailwind or Pinterest by website link. Here’s an example: during my next batching session, I’ll create pins for Part 1 and Part 2 (this blog post) of best practices for Pinterest. When I am ready to upload content, I’ll start with all the pins for Part 1, schedule those pins, and then move to the pins for this post. This technique is the best way to avoid uploading the wrong link to your pins!
2) Choose the Right Platform for You
There are plenty of options for uploading your content to Pinterest. So when you’re ready to upload your content, do your research!
I’ve used four platforms: Pinterest, Tailwind, Later, and Planoly. Later and Planoly are great platforms. I don’t have any complaints. If you’re already using these platforms, try scheduling your Pinterest content to see how you like it!
My two favorites on the list are Pinterest and Tailwind. I like Tailwind because the platform recommends the best times for you to schedule your pins. But if you don’t feel like paying for another platform, I love using Pinterest to schedule pins. (If I’m being honest, I’m not a huge fan of Tailwind’s interface. So I use Pinterest more than Tailwind.)
3) Revisit and Review After Posting Content on Pinterest
If you don’t take anything else from this two-part series, remember this point. Don’t just upload your content and forget about it. Be sure to revisit your content and review your analytics! (This year, I’m committed to reviewing my Pinterest analytics monthly and quarterly.) This review will help you determine what’s working and what’s not working for your Pinterest content. I use this data to determine which “experiments” are successful and which ones may not work best for my content and content strategy. When reviewing your analytics, pay close attention to “engagements,” which Pinterest defines as the saves, close-ups, and website clicks for a specific pin.
Between the information in Part 1 and the tips in this post, I shared a lot of information! What other questions do you have about posting content on Pinterest?
Want more Pinterest tips? Check out this post about auditing your Pinterest account!