Now is a great time to up your Pinterest game. If you read this post, then you know my feelings on Pinterest. I often describe the website as my secret weapon for Instagram (and blog/website) growth. For the new year, my goal is to be more consistent on Pinterest! Whether you’re new to Pinterest or you want to up your Pinterest game, here are a few tips best practices for Pinterest that you should follow before you post your content.
1) Remember the goal.
The goal is to create fresh pins that you post to your account. (Remember: Pinterest requires a long-term strategy. Be consistent by posting as often as you can with fresh and engaging pins.) First, create a new template on Canva (or your graphics platform) to use for this new batch of content. I always use my brand colors, but I like to incorporate new shapes, layers, font sizes, etc. to keep my pins fresh and exciting! Once I am happy with one template, I move onto the next step.
(I usually create at least two templates when I’m in my creative zone. When I create multiple templates, I either: (1) use both templates during a batching session, or (2) save one template for later.)
2) Find inspiration.
Here’s a trick: find your source(s) of inspiration for this batch of Pinterest pins before you create your pins! This step is easier than it sounds, I promise! Use your content on other social media platforms as inspiration. I gather my inspiration from multiple sources, such as my blog posts, recent Instagram content, reels, or even questions from my audience in my DMs. The goal is to create 5-7 pins using one piece of inspiration. Just know that this goal depends on the length of the content and your creativity with wording.
3) Get organized.
Do not create Pinterest content without getting organized first. Once you have your inspiration, get organized by drafting all the titles, descriptions, and alt-text for your pins. I keep this information organized by creating a bulleted list and organizing the information by website link. This step makes it easier to check your grammar and ensure that you post the right website link for each pin!
What are some best practices for Pinterest that you follow before posting your content?