Every time I blink, I swear there are new apps or websites to help you create and manage your Instagram content. It’s overwhelming sometimes. If you are new to social media marketing, you may be overwhelmed too. I’m here to help!
The best way to find which apps and websites work for you and your content creation process is to (1) do your research, and (2) take advantage of free trials. It took months for me to settle on the current platforms I use. (If you keep reading, you’ll learn that I’m still working through my choices!)
If you’re looking for recommendations, here are the apps/websites I currently use to create and manage my Instagram content:
I love using Mojo to create my Instagram stories! The templates are easy to use and aesthetically-pleasing. You can download the app to your phone and start creating content immediately. I used the free version for a while. I enjoyed the app so much that I began paying for the upgraded version. The upgraded features (including access to more fonts and templates) is worth the monthly fee.
Of course, Canva is on the list! Canva is the holy grail for people who are Photoshop-illiterate like me! Canva my favorite app for creating graphics for both my Instagram stories and in-feed posts. The free version gives you plenty of options to create eye-catching content for Instagram. But just like Mojo, the paid version is worth the money for the access you’ll have to additional fonts.
There are plenty of apps you can use to edit your reels, including the Instagram app itself! Try InShot if you haven’t tried it yet. I love using InShot’s free version to edit my videos. In my opinion, InShot is easier to use than the Instagram app. Plus, InShot’s free version has more features than Instagram too. You can also use the app to edit photos and collages (but I use Lightroom for that).
Planoly (But I’m switching soon)
I currently use Planoly for scheduling and posting my content. The desktop version is easy to use. The website’s analytics page gives you engagement rate data for any week, month, or yearly period that you enter into the field options. Planoly’s phone app is one of the best I’ve used. I love how I can access the hashtags list from the app itself.
(Un)fortunately, I’m switching to Later. I’ve used both Planoly and Later for my content. I prefer most of Planoly’s features. But Later provides some of the same features and is a cheaper option when managing multiple Instagram accounts (aka, great for social media managers).
Yes, you read that correctly! I use a paper planner to create content. Although this is not an app or website, this tool is the first step of my planning process. I love writing my content ideas down first before I start creating graphics or taking photos and writing captions. If you’re new to the content creation process, I challenge you to write down your ideas first. Watch the ideas come to life! I start with a word or a topic and draw Venn diagrams and flowcharts for additional yet related ideas.
AirTable is an extra but necessary tool for my content creation process. After I have a few ideas in my planner, I enter the in-feed posts and story ideas into AirTable. Here’s why: I can work on captions at any time during the content creation process. (I could start by creating graphics first, uploading them to Planoly/Later, then working on captions. But captions are important and require the most work. So I start with those first.)
Curious for more tips? Check out this post for tips about growing organically on Instagram.
What are some of your favorite tools and platforms to help you create and manage Instagram content?